Get a Better Body and Better Indulgence with Soyato

By Keshia Lee, a strong believer in working hard and playing hard. As part of the Soyato team, she is dedicated to marketing, enjoying and spreading the yummy Soyato joy to everyone.

Indulgence always provides great pleasure, but indulgence without any guilt makes it perfect. That is where Soyato comes in. It is a unique soy-based frozen dessert that offers the taste and richness of ice cream, but is still healthy as it contains no eggs, cream or dairy milk.

Founded by two young entrepreneurs, Verleen Goh and Alan Phua, the idea of Soyato came about as they wanted a healthier form of ice cream which could still be as flavourful. Previously, consumers would commonly turn to frozen yoghurt as an alternative, but it is generally limited in flavour variety due to its tart nature. Therefore, Soyato was developed with soymilk, as it is as healthy as yoghurt but its neutral taste allows it to be paired with many flavours.

Be prepared to toss aside any pre-conceived notions of health food – Soyato retains the taste of regular ice cream and even comes in a wide variety of delectable flavours, ranging from light and refreshing ones such as Mango, Green Tea and Yuzu, to more decadent ones like Rocky Road, Hazelnut and Peanut Butter. Authenticity is ensured by the usage of premium ingredients, and no artificial colouring or preservatives are added at all. Soyato also constantly churns out new flavours to keep their menu fresh, whether by customers’ requests, like durian, or seasonal flavours that cater to special occasions such as Rose with Mochi for Valentine’s Day.

Best-sellers include Cookie Explosion that is made with Oreo cookies and cocoa; Honey Lemon and Green Tea. Fans rave about Honey Lemon being the perfect perk-me-up in Singapore’s hot weather, whereas Cookie Explosion gives customers the classic richness of desserts with a twist.

Soyato can be found at the following places:

Soyato Frozen Soy Dessert
200 Victoria Street, #B1-K5, Bugis Junction
Singapore 188021

MUNCH SaladSmith @ Robinson 112
112 Robinson Road, #01-01
Singapore 068902

Onaka Healing Café @ Rochester Park
44 Rochester Park
Singapore 139248

Benefits of Soyato

This new healthy alternative not only allows people to indulge in sweet treats regularly, it is lower in calories, has 2 to 3 times less fat than regular ice cream and has no cholesterol. Soyato also provides numerous health benefits. Soy is the only plant which has all 20 essential amino acids, which are building blocks of protein. Protein is essential to our bodies as it is a nutrient needed for growth and maintenance (such as for building and repairing tissue). Unlike dairy milk, soymilk is rich in isoflavones, low in saturated fat, cholesterol-free, and rich in omega-3 fatty acids. These factors greatly assist in preventing heart diseases, better bone stability, osteoporosis, lowering menopause symptoms, and some cancers (including breast cancer and prostate cancer). In comparison, dairy milk is much higher in saturated fat and contains cholesterol, which contributes to weight gain, clogging of the arteries and heart disease. In short, you’ll be doing your body more good instead of harm while enjoying a scoop of Soyato.

As Soyato is absolutely dairy and egg-free, it can be enjoyed by everyone – even vegetarians, vegans and those who are lactose intolerant.

Lactose intolerance is the most common food intolerance amongst Asians, with about 90% of Singaporeans affected to varying degrees. With Soyato, these people can enjoy ice cream without having to worry about any discomfort or problems. This is a huge relief amongst lactose intolerant customers, especially for families with young children.

The growing number of healthy, organic and green food outlets around the world also shows the shift towards better eating. Campaigns such as Veggie Thursday, where people refrain from eating meat one day a week to improve their health and the planet, have rapidly gained support. People are more open to learning about what they are consuming and where their food is coming from, and so it is important to provide a product that is first and foremost, delicious, but secondly, good for the body as well.

Spreading the Soyato Joy

Soyato also strongly believes in empowering people to make their lives better without having to sacrifice anything, and being able to enjoy a scoop every day (without putting on weight) is just one part of it. Being healthy does not have to be boring and Soyato makes an effort to promote active lifestyle through fun activities by participating in events like the Nike Goddess 5K Run, a day of female bonding and fitness that was also more than just an ordinary marathon. It included entertainment such as local bands, contests, and cups of Soyato to surprise the runners after they crossed the finishing line. Thousands of women celebrated by enjoying their ice cold treats, taking photos with Soyato’s mascots, and dancing the night away at Marina Barrage.

Soyato also took on a fashionable twist at the Maybelline HyperCouture Party, where trendy youths spent an afternoon watching Maybelline demonstrations and fashion showcases by local online stores. Soyato appealed to this audience who were concerned about their image, and they were able to give in to their dessert cravings without any concern.

Through events such as these, Soyato hopes to enhance physical and mental health by giving people the confidence that they can lead an exciting and fun-filled life without making huge sacrifices.

Making a Difference

Making lives better does not have to be a 180-degree turnabout in diet or lifestyle; it can still be achieved with small everyday decisions like choosing a healthier meal, trying a different activity and going to an interesting event. Such acts can benefit you physically, and they can also certainly break the monotony of things and give you something to look forward to. This in turn goes a long way in improving the quality of our lives.

It does not take much to make a difference in your life, and Soyato could be your first step. Knowing that you do not have to give up on yummy desserts and still keep your body healthy makes it so much easier.